ONE TO ONE CONSULTATION

Successful businesses know that they need help. 121 Consultations provide managers or staff with the training and knowledge they need to grow their business.  This requires PR and marketing experience and knowledge that many businesses don’t have in-house.

Investing in an experienced PR and marketing consultant means you can work 121 with someone who is ‘outside the box’. We take a fresh look at your business and allow you to do the same.

OUTCOMES OF ONE TO ONE CONSULTATIONS

  • Review existing PR and Marketing plans, identify any opportunities and develop suitable solutions.
  • Create and implement fresh and effective PR and marketing strategies to promote your services and products.
  • Motivation and maintenance of effective PR and marketing.

THE ONE TO ONE SESSIONS WILL LOOK AT THE FOLLOWING
 

Situational analysis;
  • Where we are now
  • Where we want to be
Setting Goals
  • Both short term and long term goals. Some goals; Increase brand awareness, increase quality customers, learn more about your target audience, reach new audience etc.
Research
  • How will you fit social media in with your offline marketing strategies?
  • What are your competitors doing?
Target market
  • Who we want to reach
Tools and techniques;

What tools are we going to use to reach our objectives and target audience and how we are going to use them. Some of which could include:

  • Press release
  • Radio advertising/interview
  • Other event and promotion ideas e.g. direct mail, posters, competitions, connection with gatekeepers etc.
  • How to integrate social media with events
Issues and crisis management
  • How to plan for the unexpected
Evaluation
  • Did it work, what went right, what went wrong etc.

CONCLUSION

By working with Outside the Box and planning your PR and Marketing properly, we can ensure all steps will be taken to get the acquired results for the business.

Next step

Contact myself for an over the phone discussion on the above strategy to drive results.

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